The Delusion of Quality Life in the Context of Globalizing Culture

Abstract

In this study, the aim is to determine how individu-als’ consumption behaviors are affected by the use of social media in a globalizing culture and how this in-teraction is associated with the relationship between educational institutions and production. The most important feature of globalization is that information and image communication are fast and intense. Indi-viduals generally tend to imitate someone in a higher social class than themselves. Today, as a result of this tendency to imitate, individuals get caught up in a consumption frenzy. They believe that they have in-creased their status with this consumption frenzy on social media. However, this status offers them a fake life. Today’s individuals mistakenly see this fake life as real. This delusional state leads them into misery. Ed-ucational institutions cannot provide a solution to this situation of today’s individuals. While schools teach moral values and present individuals who demon-strate them as role models, the media rewards so-ciety for those who do the opposite. For this reason, individuals, in contradiction, take as role models the people highlighted by the media and approved by society. In conclusion, we emphasize that real hap-piness is possible by giving importance to local life without rejecting the global world. We suggest that with this approach, individuals will develop a produc-tive identity and experience true happiness.